Learn how to Leverage Kindle Limitless for Advertising and marketing Your Books
Whether or not you are an skilled creator already racking up gross sales and new readership, otherwise you’re simply dipping your toes into the huge waters of the self-publishing trade, the considered making your books out there by Kindle Limitless (KU) has little doubt crossed your thoughts.
The true questions is, must you or should not you?
Is there a transparent benefit for you, the creator, in utilizing this service? As a result of let’s be trustworthy, your foremost targets are to realize publicity to your work and make a dwelling whereas doing it.
With this in thoughts, let’s focus on how one can market your books successfully by leveraging the Kindle Limitless platform, together with the professionals and cons of utilizing KU vs a wider distribution technique.
What’s Kindle Limitless?
When you do not already know, Kindle Limitless is a subscription-based service supplied by Amazon that permits readers (Prime and in any other case) to entry their total stock of KU books for one low month-to-month charge.
At beneath $10 a month, it is simple to see why Kindle Limitless has gained a repute because the “Netflix” of books!
However, wait a minute… $10 a month for limitless entry to all of their books!? When you’re questioning who makes cash with this association different than Amazon, you would be in good firm.
Authors the world over have been scratching their heads and tip-toeing round signing up for Kindle Limitless as a result of they don’t seem to be certain about its long-term advantages or potential drawbacks.
The Professionals and Cons of Utilizing KU vs. Utilizing Wider Distribution
There are a number of execs and cons that go together with utilizing KU vs. wider distribution choices, or doing the precise reverse.
It enhances the attain of your books – Amazon has no less than fifty p.c market share within the US and UK relating to digital ebook gross sales. That is VERY vital. Their best-selling Kindle e-readers, tablets and apps, in addition to Amazon’s superb ecommerce platform and knack for turning browsers into patrons are what drive this phenomenon. And it is growing yearly.
The underside line? Having your books featured on Amazon will increase the probability that they are going to be discovered and browse by lots of people.
You acquire entry to Amazon’s ecommerce instruments – Amazon’s crew is masterful at getting customers to purchase, and it is no totally different after they market digital books.
Via their KU program, you acquire entry to distinctive promotional instruments like their Kindle Countdown Offers and Free Ebook Promotion, which each assist to spice up your readership and launch your new titles to success.
You earn royalties for ever web page learn – Not like conventional books gross sales the place a buyer buys your ebook and also you get a one-off cost, with KU authors are paid a small royalty for each web page learn from every ebook.
Sure, you in all probability will not make tens of millions, however each penny does add up.
Exclusivity of your ebook title with KU – You learn proper. When you determine to advertise a ebook utilizing Kindle Limitless, you can not promote that title anyplace else.
You are title is sure to Amazon’s KU for 90 day spans, after which, you could have the choice to resume your contract.
Probably low earnings – Except you are within the high percentile of ebook publishers within the Kindle Limitless program, you should not count on to get hefty royalty checks.
The overwhelming majority of self-published authors discover that the potential for earnings per ebook are a lot increased on different platforms when in comparison with KU.
There appears to be extra to like about this system than there’s to hate it.
However is it clever to place your entire eggs in a single basket and have titles unique to Amazon’s Kindle Limitless? Is there a degree to even signing up if the prospect of incomes vital royalties are slim?
The Reply: Sure and No, relying in your advertising and marketing technique.
Learn how to Use KU to Promote Extra Books
We already talked about that Amazon has the lion’s share of the digital ebook market, however one thing that you could be not know is that their KY prospects aren’t any unusual readers.
The common one who indicators up for a subscription service like Kindle Limitless is finest described utilizing one phrase: Voracious!
Give it some thought.
Who else would join an limitless provide of books each month? Somebody who cannot get sufficient of the written phrase and who has the potential to show into a really loyal reader, if given a superb purpose!
Advertising and marketing specialists the world over have used the “free supply” angle to hook new customers into their services for many years. Some examples are, free samples given away at wholesale golf equipment, free trials of software program and free content material given away to get new subscribers for e-mail lists.
It is so shock that this technique works amazingly effectively for promoting eBooks too, particularly if you happen to’re newer to the sport and have not made a reputation for your self amongst readers.
When you view Kindle Limitless as a springboard for launching your self-publishing profession it may be an actual asset. The secret is to not make your entire books out there there, however just a few of your very best.
And why your finest work?
As a result of, if a reader comes throughout one in every of your books you need them to be so excited, spellbound and addicted that they don’t have any alternative however to exit and purchase further titles if they need extra. How’s that for encouragement?
Even a single exceptionally written and offered ebook supplied on the KU platform has the power to maneuver you from fully unknown to outstanding amongst your audience, actually in a single day.
However what if you happen to’re a longtime self-publisher who already has a major following?
When you’re already well-known and having fun with profitable digital books gross sales, Kindle Limitless will not be a vital facet to rising your readership (though it might’t damage).
However, by not publishing no less than one title on the platform, you could be lacking out on vital advertising and marketing potential (don’t be concerned, you possibly can at all times use a pen identify).
Lindsay Buroker, one creator incomes a full-time earnings for her work, attributes anyplace from 85-90% of her earnings to using the Amazon Kindle Direct Publishing and Kindle Limitless platforms. In distinction, her different ebook titles unfold throughout seven various platforms collectively deliver within the remaining 10-15%.
In her case, the maths is simple.
However the one approach to understand how it will give you the results you want is to decide on some titles, register to your personal Amazon KU account and see what occurs.
The Perils of Avoiding Wider Distribution
Irrespective of how you’re feeling about Amazon, the very fact is that they’re one of many main ebook distributors worldwide. Whereas it might be a grave mistake to go away them out of your plans for advertising and marketing and distributing self-published titles, whole exclusivity may very well be equally troublesome.
Whereas it may be very efficient, as with most issues, there’s one caveat to utilizing Kindle Limitless completely for advertising and marketing your model.
Whereas Amazon does have nearly all of readers, you’re lacking out on the tens of millions of readers on different platforms similar to Apple’s iBookstore, Kobo, Barnes & Noble, and extra.
For that purpose alone, it’s by no means advisable to make use of any single distribution and promotion technique. As an alternative, give attention to utilizing KU to advertise a few of your finest books to realize the publicity and new readership that solely Amazon can supply and put the remainder of your books up on the market on any platform and in any format that may produce gross sales and earnings to your work.
Whereas Kindle Limitless is not a superb match for each creator, it’s value investigating as a part of a multi-strategy ebook advertising and marketing plan.
Learn how to Leverage Kindle Limitless for Advertising and marketing Your Books
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